Sculpted by hand. Shaped by code.

SOYUNG is a future-facing brand where timeless design meets material innovation to create transformative garments and products rooted in evolution and intent.
At the heart of the brand is the belief that fashion is a living narrative, a fluid dialogue between vulnerability and strength, expressed through minimalist precision and experimentation.
Each piece is a sculptural study in transformation and sensuality, where precise craftsmanship intersects with cutting-edge 3D printing and bio-engineered materials designed for change.
SOYUNG embraces circularity, developing garments within a closed-loop system that minimizes waste and maximizes emotional durability. From dissolvable fabrics to recyclable components, each design considers its entire lifecycle: how it's made, how it's worn, and how it returns to the earth to reinvent itself.
The brand celebrates the beauty of asymmetry, finding harmony in imperfection, where every curve, edge, and negative space is intentional.
Guided by the ancient symbolism of the snake, SOYUNG honors the ritual of renewal, shedding what no longer serves, revealing what remains. A meditation on what fades, and what endures.

NOTE FROM FOUNDER

SOYUNG was established in 2023 from a desire to create a world that transcends ephemera, where design holds memory, technology serves emotion, and impermanence becomes beautiful.

As a Korean-American designer with roots in Seoul and Los Angeles, I've always existed between worlds, past and future, form and feeling.
I founded SOYUNG as a way to build a world: a tactile landscape of sleekness and sinuosity that's forever evolving.

My background in visual storytelling and my fascination with material transformation led me to build a brand that blends softness with structure, stillness with motion. Every collection is a study in contrast, the kind that reveals who we are when we let go of what we've been.